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Message from CEO
Be a Global Winner with Our Heritage
ince 2015, Shiseido
Group has been working on its medium-to-long term strategy called VISION 2020,
under its mission to inspire a life of beauty and culture. We aim to
continuously earn the support of our stakeholders, now and 100 years in the
future and to be a Global winner with our heritage.
Shiseido will accelerate its growth to achieve VISION
2020
We positioned the first half of VISION 2020 (2015-17) as a time
for rebuilding our business foundation. During this period, we comprehensively
resolved issues both in Japan and overseas, while aggressively investing in
marketing. As a result, in 2017, we achieved net sales of over ¥1 trillion, a
target originally set for 2020. Operating income also grew and reached its
highest level ever. In 2018, the first year of the second half of VISION 2020,
we will begin implementation of a new strategy to accelerate growth. Under this
plan, we will deploy our brand strategy to respond to the needs of local
consumers in each region, while continuing with aggressive marketing investment.
Through innovation, we will move forward with digital acceleration, new business
development and new value creation. We will also prioritize and actively invest
in the development of our people as they are vital to our new value creation and
growth. Moreover, we will further evolve our global management structure.
Beauty Can Change the World: Creating Social Value with
Our Businesses
Beauty is closely related to people’s lives and feelings, able
to bring happiness, health, energy, confidence, commitment, empowerment and so
much more.
To ensure truly sustainable growth, we act with the belief that
the beauty business, as our mainstay, will itself lead to the creation of social
value. Furthermore, we aspire to be the most trusted beauty company in the world
by enhancing the value for our all stakeholders through a medium-to-long term
management approach, as well as ESG-focused management.
We deeply appreciate
your continued support for Shiseido’s initiatives which create innovations that
will lead us to “be a global winner with our heritage.”
Masahiko UOTANI
Representative Director, President and
CEO
April 2018
(Thanks & From Shiseido Website)
